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HEW is a Melbourne menswear label, focusing on quality, material and fit for the modern man. What sets HEW apart from other menswear boutiques is its collaborative design process that invites local artists to curate the aesthetics of the textiles. A constant wave of new designers with fresh perspectives is what embodies HEW as the unique and innovative choice among men.
A swing-tag attached to each HEW garment unveils the name of the respective designer. This connection between customer and creator adds a more personal touch to the consumer experience and fosters a local creative community.
HEW is an opportunity for colour and print to be worn.