VAMFF HYBRID LAUNCH

Better late than never... 

We still wanted to share these super late photos from our VAMFF offsite runway event earlier this year in March. The Hybrid range featured in this event will be due for delivery later this month. All pieces are available for preorder on our online store. 

Credits:

Special thanks to

VAMFF, Mornington Peninsula Beer and Frankie Magazine 

Photographers: Timothy Treasure and Richard Yip

Models: Oriel, Liad, Dor, Shane, Jessie and Cody

Assistants: Delini A., Louise B. and Ngoc T.

One week to go until we showcase our new collection Hybrid at our AW17 Launch! 

Hybrid is HEW's fourth collection and is a collaboration with London designer Rachel Kelly. 

The collection is influenced by the 1960's Art Deco period of Miami and features geometric prints inspired by the architecture found along Ocean Drive. 

Guests at our offsite runway will have first chance to purchase items from our new collection. 

https://theweekendedition.com.au/gentlefolk/hew/ 

Make sure you don't miss out on any special offers by getting your tickets here! 

We are super excited for our VAMFF offsite runway coming up in 2 weeks!

If you haven't already you can get your tickets here - https://www.eventbrite.com.au/e/aw17-hybrid-tickets-29810165006  

Seated tickets get gift bag with $40 worth of products.

Hybrid is the release of our 4th collection featuring collaboration with Rachel Kelly. The geometric prints are inspired by the Art Deco period of Miami with inspiration taken from the 1950's and 60's architecture along Ocean Drive. 

The runway will be held on Wednesday the 8th of March -  6:30-8:30pm. 

Gifts for the first 50 guests! 

The event will be held at Marfa Gallery in Abbotsford, we are looking forward to seeing you there and hope you love the new collection!

HEW has a second store! Last week we opened the doors of the new store at 99 Brunswick Street, Fitzroy.

Stay tuned for our official opening, which will take place post Fashion Week madness!

Come check out our new Studio // Shop! We are open from Thursday to Friday this

week.

Store hours:

Thursday 11:00am - 6:00pm
Friday 11:00am - 7:00pm
Saturday 11:00am - 6:00pm
Sunday 12:00pm - 5:00pm

Don't forget to purchase your tickets for our upcoming VAMFF runway show! You can buy them here! 

This March, we will be showcasing our new collection, 'Hybrid,' for the Virgin Australia Melbourne Fashion Festival!

The offsite runway will be held at the RMIT Design Hub Building 100, with awesome gift bags to be given out to the first 50 guests! 

The night will not be one to miss, as guests will have the opportunity to be the first to purchase items from the new collection. 

Be sure to get your tickets early, so not to miss out on our special offers on the night!

More details and ticket information through the image below!