News

Waste is one of the biggest problems in the fashion industry. Circularity is the term that describes the movement that’s trying to fix that, but how exactly, and what are we at Hew doing to work towards circularity in fashion?

Micke Lindebergh is the artist behind our latest summer print called, "Flower Bomb".Originally from Sweden, he has been living in Sydney for about five years. Micke is currently working as a freelance illustrator and painter. The oversized florals and fun shapes are the results of Micke's experimentation of putting together the composition of shapes in an attempt to simplify the design even further. The collaborative approach opened up a world of colour options for him beyond his usual colour scheme. The end product is a vibrant, new print that perfectly captures the essence of summer.

GOTS stands for Global Organic Textile Standard, which is a standard that not only verifies the presence and amount of organic material in fabrics but also audits companies to make sure these materials are processed according to strict GOTS standards. All our GOTS certified Loungewear is made with high quality GOTS organic certified Hemp/bamboo cotton blend. 

The Jaque Mate print was created as a result of inspiration from one of our favourite 2020 series on Netflix. The print name originates from the idea of "checkmate" in the game of chess. So how was a print inspired by a board game?

The fashion industry supply chain, from seed to retail floor, is so complex, it’s really hard to know whether something is made responsibly. Independent certifications exist to help us do that, but there’s so many of them (and so many of them with extremely technical titles) it’s really hard to know which ones you should be looking out for and which ones actually matter. The ZQ certification is the preeminent certification for wool, ensuring the fair treatment of sheep and environmental sustainability on farms.

At HEW we believe upcycling is here to stay as we battle our way through the over consumed, mass-production world. Not only does upcycling teach us the importance of being resourceful, it also helps us put our creative minds to work. That's why we are decided each week to feature 'Upcycle Sunday' where we come on to show you tips, tricks and techniques to help and inspire you.

I first met Maiah when she came into my Brunswick Studio last year for an outift to wear to the premier of 'My First Summer'. She spoke about her role and how she wanted to wear some bright colourful patterns to reflect her ray of sunshine character Grace. I have watched Grace blossom throughout the film and it has been really interesting to see Maiah take on this role. I’m often coming back to her on your socials for her vibrant energy and authentic voice. I was very eager therefore, to pick her brain about acting in general and other creative projects she is working on. 

You know what's in style these days? Tie-Dye! But you may not have realised that it has been around for centuries. The earliest examples of tie-dying date back to 5th century China and Japan, when natural dyes derived from berries, leaves roots and flowers were used on garments. Nowadays we see this technique being sported by influencers all over social media - but don't worry if you're just getting started with the trend; experts say there is no right or wrong way to dye your clothes.  

Stuck at home due to the lockdown? We have made an easy to follow tutorial of how to create your own custom mask that is reversible, with a nose bridge and following the DHS guidelines. 

It was almost a year ago I came across Emily on Instagram, mesmerised by her seamless flow as I watched her choreograph her own dance videos. Once I saw her dance I knew I wanted to reach out and collaborate. 

Last week I sat down with Emily to discuss her background in dance and her formula for making the best moves.