News

It was almost a year ago I came across Emily on Instagram, mesmerised by her seamless flow as I watched her choreograph her own dance videos. Once I saw her dance I knew I wanted to reach out and collaborate. 

Last week I sat down with Emily to discuss her background in dance and her formula for making the best moves. 

Home is where the heart is, and that couldn’t be truer for HEW Clothing, with our latest collection featuring the vibrant works of local Melbourne artist Cate Maddy. 

Last year had us flaunting several pearl accessories and this year is no exception. We can see pearls featured in all shapes and sizes with a new contemporary look evolving past the simple pearl necklace. This Summer we launch our second collaboration with the talented Suzi Kyriakidis as she plays with new ways to feature the precious pearl.

At HEW Clothing, collaborating with artists is at the heart of what we do. That’s why we are thrilled to announce that our newest collection will feature the perfectly delicate prints of Japanese artist Ennakonoma. Find out her method to painting and how she perceives colour. 

Last weekend of the winter sale! And at HEW Clothing, that means the chance to grab some of our luxurious knits and cozy basics at a special price!  Our knit items are all made in Melbourne, using the highest quality natural fibres, including merino and possum wool, to keep you cozy. 

After several months of being stuck at home wearing mostly sweatpants and a shirt (we know how comfy it is!), arrival of the Summer season is the perfect excuse to ramp up your wardrobe with lighter, cooler, and more suited outfits without sacrificing comfort and versatility this 2020. As more of us begin to resume normal activities with the easing of community lockdown, we rounded up a few of Emas picks for the summer you may sport all season long.

The Effectiveness of Cotton Masks and what mask to use for our safety. As the number of COVID cases continues to grow globally, wearing face masks became mandatory in more and more cities. The World Health Organization (WHO) released several guidelines highly recommending the wearing face masks as a simple barrier to help prevent respiratory droplets from spreading when worn on the nose and mouth. The latest data shows that countries who are successful in flattening the curve religiously followed wearing of face masks in public, coupled with other health protocols of social distancing and hand washing. There is no question that these measures help reduce the surge of Covid-19 cases.

 

We interviewed Olivia Miletta, creator of our LA Fashion Festival shortlisted  runway film "Reflktion", about her creative process and founder Ema on the VAMFF Offsite Runway experience.

With this in mind, HEW Clothing is excited to offer reusable masks constructed from ultra-soft cotton and linen and featuring exclusive prints from previous collaborations. Wearing a mask outside of your home will become mandatory in Melbourne from midnight Wednesday 22nd July for the foreseeable future.

Capturing the essence of HEW Clothing’s delicate fabrics and vibrant prints is no small feat, but with Brisbane-based photographers Beau and Chloe, it can be done, with much beauty and grace. A freelance photographer, Beau began shooting and developing film while studying Architecture at the Queensland University of Technology, followed by a Masters at RMIT University in Melbourne. He is experienced with portraiture, fashion and documentary-style photography, shooting with medium format film.