The Fitzroy store renovations took place late last year however we thought better late than never to share it with you... 


 With the help of Ben Watts, Edward Linacre and interior designer Jessie Ingram- The Fitzroy store has been transformed into our dream store. Pastel curves, and bold brass lines form strong geometrics, complimenting the HEW garments. 


Inspired by the original Terrazzo floor, originally from the 1960's barber shop days. The store's colours; pink and deep ink green were extracted from the terrazzo stone colours. 


The feature wall displays a large round mirror held with brushed brass which will oxidise and tarnish, giving the metal work more character over time. Greenery has always been an important element of the Brunswick store interior. The addition of the planter box helped raise the plants off the floor, allowing the devils ivy to spill over as a backdrop for the clothing.  

If you are in the Fitzroy area be sure to pop in and check out the new store.

 99 Brunswick st, Fitzroy, Victoria, 3065 

(03) 9417 3039 

Opening Hours  
Thursday - Saturday: 11am - 5pm 
Sunday: 12pm - 4pm