In collaboration with Melbourne artist Mac Hewitt. HEWX MAC shift dress features a bold monochromatic floral print.
The HEW shift dress is a loose fitting, oversized garment. Flattering for all body shapes; the shift dress is versatile and will take you from Winter to Summer by using it as a layering piece. Crafted in 100% Cotton and made in Melbourne. Print designed by Mac Hewitt.
About the Print.
Angular and geometric, Mac’s animations adopt a moody colour palette and speak to our reliance on technology and the need for constant upgrades. He says, “my print is a portrayal of humankind's relationship with modern technological devices. This Diderot effect we have with our phones was strengthened by the dramatic spec upgrades within our products.” His work depicts the phone as an extension of character thanks to its access and prevalence within our private lives.